Oltre 400 designer hanno partecipato alla gara indetta dalla Fondazione Dolomiti Unesco per la definizione del nuovo logo che dovrà rappresentare nel mondo uno dei paradisi […]
Oggi la marca non è più "materia" esclusiva delle imprese b2c. Anche le aziende b2b devono costruire sul concetto di marca un vantaggio competitivo duraturo... Ma marca non vuol dire solo marchio... vuol dire molto di più.
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