Non vorremmo che passasse per accanimento in quanto ne avevamo già parlato qui, ma anche il nuovo spot della Vivident non può che far discutere. Dopo […]
L’altro giorno, tra le decine di mail promozionali che si ricevono quotidianamente, una mi ha colpito particolarmente. Campeggiava una scritta molto persuasiva: sito completo a 500 […]
Le 4P del marketing mix, individuate da Philip Kotler negli anni ’60 (anche se in realtà la prima modellazione è da attribuire a Jerome Mc Carthy), […]
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